Grizedale Arts

Artists

YES

Born 2003.


At Grizedale

YES is a London based commercial art studio founded in 2004. Headed by Simon Earith, James Musgrave joined in 2008.

The studio’s output includes projects for publishing, music, art, fashion and broadcasting clients. These projects include the design and art direction of books, record sleeves, identity and branding, printed matter, websites and title sequences.

YES have worked with Grizedale on a couple of projects. Their main commission was developing Grizedale’s branding during the renovation of Lawson Park in 2008.

In their own words: “Referencing the fact that their HQ (Lawson Park) is ‘land-locked’ by powerful and historic institutions – The National Trust, the Forestry Commission and the the John Ruskin estate – we created an identity that referred to them, within this and the wider context, as an pseudo ‘independent principality’ or ‘anarchist state’.

The central graphic device signifies the fact that the character of the organisation is both uniquely British and fiercely independent. The design in heraldic terms is an inversion of ‘party per bend sinister’, the blank shield represents the open-ended, collaborative approach that defines much of their output. A bespoke typeface was also developed that represented the required balance of character, Englishness and clarity. More applications of this project will be added soon.”

They also worked with Grizedale in the art direction and design of Agrifashionista.tv.

Project Contributions